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DESTINATION ANDEAN ARAUCANIA:

Tourism Experiences Portfolio Design

During 2019 and within the framework of actions carried out by the Integrated Territories Program of CORFO: Araucanía Andina, we designed tools for consolidated commercial management in a Portfolio of Tourism Experiences.

 

The Portfolio is a set of presentations in PPT and PDF that facilitate the business management of the destination entrepreneurs. The presentations were separated thematically for different market segments and contain key destination information.

 

The presentations below are the result of a previous analysis that begins with cabinet work analyzing national and international market trends, tourist visit to the destination, tourist products of the destination, analysis to public sectoral policies, level of commercial maturation of the products identified and working days (in workshop) with entrepreneurs for the design of routes.

 

Check some of the following documents.

Photographs from the process:

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