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DESTINATION QHAPAC ÑAN:

International marketing of Desert Tourism in San Pedro de Atacama

During the years 2017 and 2018, within the framework of the Integrated Territorial Program (PTI) of CORFO: Desert tourism on the route of ancestral identity, business liaison arrangements were made with intermediary channels in the business round of the World Adventure Tourism Summit organized by ATTA (Adventure Travel Trade Association).

 

In 2017 the summit was held in Salta, Argentina and in 2018 in Tuscany, Italy. On both occasions, us and PTI coordinated the assistance of tourist entrepreneurs representing the original tourist offer of the territory. The main objective of the technical tours is to commercially link Lickan Antai entrepreneurs with intermediate tour operators and specialized media that allow, through them, to reach the final public.

 

Specific information of both summits in the following link:

Check out the 2018 ATWS Summit video:
Photographs from the tours:

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